Underwriting is a way for WKCL to provide "thank you" announcements to businesses, ministries and churches

located within the radio coverage area for their monthly financial support of the station. Listeners learn of these

businesses through on-air, non call to action announcements and wkclradio.com.


Christian business owners like you support WKCL. This allows WKCL to recognize your sponsorship on-air and

helps to establish you in the minds of th listening audience as a local business that stands for Christian values

and supports the kingdom of God.


Christian radio listeners are among the most loyal consumers in the country. WKCL's dependable listening

audience is filled with families, stable homeowners, responsible citizens and successful business owners.

While WKCL cannot accept advertising as a non commercial station, we can announce businesses and

churches that sponsor programming. Underwriting announcements allow listeners to know Christian businesses

for their generosity and sponsorship.


In exchange for your contribution to support this ministry, WKCL will recognize your business on the agreed

to days and times. Federal regulations allow WKCL to broadcast a non-promotional announcement

acknowledging your support of the station.


In addition to the underwriting, WKCL offers underwriters brief pre-recorded interviews which
again share who you are with the listening audience. These features are called Listening Posts.